As a REALTOR®, I spend hours every day looking at listings online, as well as doing tours, showings and Open Houses. How you present your home to the public has a strong correlation with the selling price you can expect to achieve. It helps a buyer determine 1)how well the home is taken care of, 2) can they see themselves living in this space, and 3) is it worth the price they are asking. I recently received my CHMS, Certified Home Marketing Specialist Certification, as a complement to my Bachelors of Marketing Degree and experience in marketing and advertising. These tools serve to enhance the experience you receive when using me as your listing agent. From expert advice, preferred contractors and interior design to staging help from a few of Houston’s most experienced professionals offering the latest trends and construction advice out there. As part of your listing package you will receive expert advice and more detailed information on how you can make your home show ready.
As a base, here are some more relevant tips for getting your home ready for sale:
- DECLUTTER & DEPERSONALIZE. Remove knickknacks, and personal photographs from your tables and shelves, leaving only a select few accessories. Pare down the amount of clothing in your closets, and remove whatever you aren’t using day-to-day. Think spacious and minimalist. You want them to be able to see themselves in the home.
- REMOVE, REARRANGE OR ADD FURNITURE. Condo Developers and Decorators are smart: they use furniture that is scaled down to fit small spaces. Remove furniture that is too big, or disturbs the flow of your room. A good REALTOR® should be able to walk through a home and make staging suggestions that can help a Seller maximize their home’s potential. Conversely, an unfurnished home can be at a disadvantage, too. Buyers are not always imaginative about how furniture fits into a home. Further, they may assume that the Seller has already bought and moved elsewhere, justifying a low-ball offer. Consider staging your home if it is empty. I will perform a walk through and make suggestions that can help a Seller maximize what they have. Professionally staging the home has been known to raise the dollar value by as much as 17%.
- CLEAN, CLEAN, CLEAN. People are adverse to the dirt of other people. It gets in the way of falling in love with a home that someone else currently occupies. Clean up, make your bed, and put things away. ***I will mention here, put your valuables away!
- DO TOUCH-UPS, REPAIRS AND MAINTENANCE: Repair the issues that you know your house has, before they are revealed during a home inspection. These glaring items can lead to a lower sale price, or the inconvenience of making last-minute repairs to remove subjects on the Contract of Purchase and Sale.
- CONSIDER THE SMELL OF YOUR HOME. Odors are particularly noticeable when initially entering a home: spicy/oily cooking, smoking, pets, etc. Some realtors will tell you to burn candles, bake cookies, etc. In my experience, smells, no matter the source, can often be offensive, overwhelming or cause the buyer’s Allergies to flare. I suggest using off-the-shelf items to “Neutralize”the air in the home. If all else fails, open a window.
Showing Your Home
- If the house looks comfortable, but not personal, you are almost done.
- Open drapes to let sunshine in, and turn on lights
- Fresh flowers are a little luxury that make people feel good
- Make sure the temperature is comfortable
- Appeal to the senses. Your home should feel fresh
- Outdoor living spaces are becoming more important to people today, so add a few decorative touches.
While this is a great start, there are other things you can do to optimize pricing and get a contract sooner. Contact me today for more details on my Seller’s Make Ready Package.